Esteban Jaimovich es Profesor del Departamento de Economía de la Universidad de Turin, Italia. Tiene un PhD en Economía por University College London y es Licenciado en Economía por la Universidad de Buenos Aires. Anteriormente fue profesor de Economía en la Universidad de Surrey, Reino Unido y en Collegio Carlo Alberto, Italia. Sus investigaciones se centran en temas de desarrollo económico y comercio internacional, tanto desde el punto de vista teórico como empírico y sus trabajos han sido publicados en revistas académicas como The Economic Journal, European Economic Review, Economic Theory, Journal of the European Economic Association, Journal of International Economics, Journal of Development Economics, Journal of Development Studies y Scandinavian Journal of Economics, entre otras. 

ABSTRACT: This paper examines firms’ market entry strategies for quality differentiated goods, focusing on both initial and subsequent product-level entry decisions. Using a theoretical framework incorporating nonhomothetic preferences, we show that premium products are more likely to enter wealthier markets earlier, where producers can capture higher mark-ups. Furthermore, the determinants of follow-up market selection differ by product quality: for premium products, income plays a dominant role in shaping expansion paths, whereas geographic proximity remains the primary driver for low-quality products. Empirically, we test these predictions using micro-level data from the refrigeration industry. Our results confirm a strong positive relationship between market order of entry and income, with this effect being particularly pronounced for high-quality products. Additionally, we observe that, as product quality increases, follow-up markets tend to be geographically more dispersed relative to earlier markets.

AUTORES: Esteban Jaimovich (University of Turin), Boryana Madzharova (Central Bank of Ireland y Vincenzo Merella (University of Cagliari & Prague University of Economics and Business)

ORGANIZA: Departamento de Economía, Instituto de Investigaciones Económicas y Revista Económica

CONTACTO: iie@econo.unlp.edu.ar